History

A brief history of Valley Farm Market

A History of Valley Farm Market

When Felix “Curly” and Eleanor Marso opened Valley Farm Market in 1956, their four children helped operate the business, sweeping the parking lot, washing vegetables and sorting bottles. Derek Marso, a former Kansas State University Defensive End who played in the NFL, is now the third generation to own Valley Farm Market.

Derek had a different vision for the store when he came in to take over and wanted to give the community something that they were missing. He added specialty products to the traditional products in the store and focused on Meat and BBQ. Marso is a butcher who continued his father’s focus on Barbecue with the Valley Farm Market BBQ Shack, which serves Barbeque plates of brisket, pulled pork, tri-tip and BBQ sides by the pound.
In September 2018, Valley Farm BBQ was named “San Diego’s Best BBQ” by iHeart Radio.

Valley Farm Market is located in Spring Valley and is famous for its USDA Prime and Choice Beef from Omaha Nebraska, fresh Seafood flown in weekly from Alaska, distribution of Julian Pies, Fine Wines and Micro Brew Beer. They continue to serve their local customers as well as anyone interested in stopping by for a taste of their famous meat department!

Let’s start your order…

Looking to order ahead or to have your groceries delivered? Begin by selecting the Valley Farm Market location closest to you!

Ready to place an order?

Get started by selecting your VFM location. You can choose from our BBQ Shack (Spring Valley) or Full-Service Deli (La Jolla).

We love to cater!

No matter the type of event, we love to cater. Start your Valley Farm Market Catering order by selecting the VFM location closest to you!