Welcome to

Valley Farm Market

Since 1956

San Diego's Favorite BBQ, Catered

Valley Farm Catering

Bring the freshness of our butcher shop and produce aisles straight to your next event. Explore our menus, from corporate lunches to weddings.

September Kitchen Special

Pork Chile Verde Sopes

Handmade sope topped with refried beans, tender pork simmered in chile verde, crisp lettuce, fresh tomato, cotija cheese, and a drizzle of crema.

$16.00

Taste-Tested Testimonials

Discover What Our Shoppers Love!

Greg MB
Greg MB
First off, I'll admit that this is not our home grocery store. It's a little out of the way for us, but if we're nearby, we'll stop in. My main point of this review is just to praise the staff. They are ALWAYS incredibly friendly, helpful, engaging and welcoming. They always have smiles on their faces and will ask you how your day is going and seem to genuinely care. It's very refreshing. Ohhh and their food is incredible too, if that helps.
YANI Cova
YANI Cova
So many selections of meat! They have hot and cold sides, hot sauces and seasonings galore! They trimmed my picanha to order. This place is amazing! You have to stop by 🥩
Ashleigh Fairfax
Ashleigh Fairfax
I instacarted from here just to get the marinated carne asada (dry rub, not wet version). Best decision ever because I am hooked. It was sooo flavorful and tender. Highly, highly recommend. It's worth the price.
Mr Troy
Mr Troy
Meat, Meat and more MEAT! Valley Farms Definitely has a quality Butcher shop. Treat yourself and get the Award Winning Carne Asada that's infused with flavor. Your Guests will thank you...
Winky Cameron
Winky Cameron
The salsas, chips and guacamole are the best in San Diego. Meat department is fresh and delicious. A little expensive but worth the price.
Briansworld
Briansworld
They have a little bit of everything, the carne asada in the meat department is delicious and they have a phenomenal selection of MCT Oils. They also sell the Yeti coolers and the staff is friendly.
Karen Vidiro
Karen Vidiro
It's been a few years since I been here. I walked in today,I could not believe how nice this store is! I am extremely impressed...everything is New and Right. ABSOLUTELY EVERYTHING! Took a Miracle...and They Got it! 😁 Only thing the same is the Friendliness and Skills of their EMPLOYEES!!! LOVE THIS PLACE!❣️BEST BUTCHERS in Town!

Discover La Jolla's Hidden Gem: Valley Farm Market

Where Gourmet Meets Convenience – Your Local Source for Unique Cuts, Fresh Eats & Exclusive Finds

A World of Flavor Under One Roof

Our Aisles, Your Adventure

At Valley Farm Market, exploration isn’t a journey you have to pack for; it’s a daily experience tucked between our aisles. From the moment you step in, you’re not just a customer—you’re an adventurer in a landscape of flavors, traditions, and culinary secrets.

Aisle Be There

Meet the Departments
That Make Us Unique

Monthly Spotlights

Your golden opportunity to discover our hand-picked, spotlight-stealing items and delight in exclusive deals that are just too tempting to resist

VFM Tortilla Chips

Swordfish

A Symphony
of Taste

Feast your Eyes, Then Your Stomach

Bite into the ‘Bird is the Word,’ a turkey sandwich so flavorful, it speaks for itself.

Platter Perfection
Awaits

Our platters turn every occasion into a celebration.

Rooted in San Diego

Worn Across America

Since 1956, Valley Farm Market has served generations with pride. Now our legacy lives on in every stitch. Delivered nationwide.

Find us on Instagram

Welcome to

Valley Farm Market

Since 1956

San Diego's Favorite BBQ, Catered

Unforgettable events

Bring the freshness of our butcher shop and produce aisles straight to your next event. Explore our menus, from corporate lunches to weddings.

September Kitchen Special

Pork Chile Verde Sopes

Handmade sope topped with refried beans, tender pork simmered in chile verde, crisp lettuce, fresh tomato, cotija cheese, and a drizzle of crema.

$16.00

Monthly
Spotlights

Discover our monthly spotlights, featuring hand-picked items selected just for you. Each month, we highlight a curated selection of products, offering exclusive deals that are too tempting to resist.

Don’t miss out on these unique finds and special offers, chosen to bring you the best of what we have to offer.

8 Layer Dip

$7.99/LB

VFM Tortilla Chips

$5.99/EA

Swordfish

$24.99/LB

A World of Flavor Under One Roof

Our Aisles, Your Adventure

At Valley Farm Market, exploration isn’t a journey you have to pack for; it’s a daily experience tucked between our aisles. From the moment you step in, you’re not just a customer—you’re an adventurer in a landscape of flavors, traditions, and culinary secrets.

Aisle Be There

Meet the Departments That Make Us Unique

Butcher

Where Meat is a Masterpiece

Seafood

A Fresh Perspective on Seafood

Produce

Where Freshness Flourishes

Grocery

Curated Goods, Curated Experiences

Kitchen

Culinary Creations to Go

The Shack

BBQ, Breakfast, Bowls, Burritos

Cart to Heart: Instacart Your Valley Farm Favorites

Rooted in San Diego

Worn Across America

Since 1956, Valley Farm Market has served generations with pride. Now our legacy lives on in every stitch. Delivered nationwide.

A Symphony of Taste

Feast your Eyes,
Then Your Stomach

Bite into the ‘Bird is the Word,’ a turkey sandwich so flavorful, it speaks for itself.

Platter Perfection
Awaits

From charcuterie to fresh fruits, our platters turn every occasion into a celebration.

Find us on Instagram